Data Processing Services

POSTAL-APPROVED DATA PROCESSING SERVICES

The United States Postal Service (USPS) requires that a mailing list be processed through address standardization, address change updating, and zip code sorting software in order to receive the lowest postage rates.  GT subscribes to the most current USPS-approved software which is updated monthly, and our list processing procedures conform to the regulations.  To learn more about these standards, please click on the links below

• CASS CLICK HERE FOR MORE INFORMATION
• NCOA CLICK HERE FOR MORE INFORMATION
• PAVE CLICK HERE FOR MORE INFORMATION

 

COMPUTERIZED MERGE/PURGE AND REMOVAL OF DUPLICATE RECORDS

Duplicate names and addresses are commonly found when records from more than one list source are combined with another list source to be used for the same mailing.  Removing these duplicate names in advance of the print run reduces the number and cost of mailing pieces that have to be printed, as well as the postage costs associated with the unnecessary names.  Preventing your customers from getting more than one mailing piece also shows that you are diligent in your marketing efforts, and supports your company’s image of fiscal conservatism.

GT utilizes special software that detects and removes duplicate records using a series of sophisticated computer logic and mathematical algorithms that can decipher the small data variances that often exist in duplicate records, mark them accordingly, and delete them from the final mailing processes.

CUSTOMIZED DATA PROCESSING SOLUTIONS

We offer various supplement data processing services to meet the specific needs of our customers.  We have the software and the programming expertise needed to handle special nice projects and micro-targeting initiatives.  Whether it’s taking a single list and breaking it up into smaller lists based on the radius of various zip codes or meeting sites, or matching and aligning the names based on a client’s predetermined sales territories, we can slice and dice a list to reach the right target audience.

Our best advice is to share with us the objectives of your direct mail project, and let us guide you to the best solution.  The more we know about your needs, the better we can serve you.  At the end of the day, your success is our success.